The Woman Behind Home in Bloom
It was a rented one bedroom in Providence, three months into my first year out of college, and I had just spent an entire Saturday moving the same couch to four different walls. Nothing about the room was wrong, exactly. It just didn’t feel like mine yet.
By the time I pushed that couch into its final spot at 9pm, tired and a little proud of myself, I realized something: I hadn’t stopped thinking about furniture placement since Thursday. That’s the moment I understood this wasn’t a hobby I’d outgrow.
I’m Hannah Reed, and I’m the person writing (almost) everything you’ll read on Home in Bloom.
Why Rooms, Not Just Products
A lot of decor content out there is really product content wearing a decor costume. Ten affiliate links dressed up as a “cozy bedroom refresh.” I get why it happens, but it’s not what I wanted to build here.
What actually interests me is the in between stuff. Why a bedroom with great furniture can still feel cold. Why the same kitchen counter looks cluttered in one photo and calm in another, even with the same number of items on it. That’s not really about shopping. It’s about arrangement, light, texture, and restraint, and those are the things I keep coming back to on this site.
Where the Interest Turned Into a Job
I studied Interior Design at the Rhode Island School of Design, which sounds fancier than four years of all nighters spent gluing fabric swatches to foam board.
After graduating, I spent close to three years working design projects for homeowners doing full or partial renovations, mostly in New England, mostly bedrooms and kitchens because those are the rooms people fight hardest to get right.
That work taught me things a mood board never will. Clients don’t want a magazine spread. They want a bedroom that still looks put together after a week of actual living in it, and a kitchen that survives a Tuesday night with two kids and a dishwasher that’s already full.
Home in Bloom grew directly out of that lesson. Every category on this site, home organization, bedroom, kitchen, exists because those were the three rooms I got asked about most, over and over, by real people trying to solve real problems.
What’s Actually Here
If you’re new, here’s roughly what you’ll find:
- Bedroom – layout, color pairing, and small styling choices that change how a room feels without a full renovation
- Kitchen – storage-first ideas, counter styling that survives daily use, and small updates that don’t require ripping anything out
- Home Organization – systems that hold up after the first week, not just Pinterest-pretty setups that collapse by day three
I try to write each post the way I’d explain it to a friend standing in her own kitchen, not the way a catalog would describe it.
Who I’m Actually Writing For
Not the person gutting their house down to the studs. This site is for the person who rents, or owns a home they’re slowly settling into, and wants their space to feel more like them without spending a renovation budget to get there. If you’ve ever stood in a room you technically like but don’t quite feel at home in, that’s the exact gap I’m writing to close.
How I Try to Keep This Honest
Every post on Home in Bloom goes through the same process before it’s published: I check the sourcing and pricing myself, read it back for anything that’s vague or padded, and cut it if it doesn’t hold up.
If something changes, a product gets discontinued, a price shifts, a technique gets outdated, I go back and update the post rather than leaving it stale. Any time a link earns a commission or a post involves a sponsored product, I say so clearly, right where you’re reading it, not buried in a footer somewhere. I’d rather lose a click than lose your trust in what I recommend.
A Few True Things About Me
- I’ve repainted my own kitchen cabinets three times in four years, and I’d do it again
- I own more throw pillows than I’ll admit to my roommate
- My “quick furniture rearrange” has taken as long as six hours more than once
- I still keep a paint swatch fan deck in my car, just in case
None of that makes me an authority on your home. But it’s probably why I notice the small stuff that actually changes how a room feels, and why I’d rather write about that than tell you to buy another throw blanket.
One Last Thing
If you came here looking for a room that photographs well and also holds up on a regular Tuesday, you’re in the right place. I’m not trying to sell you a full renovation. I’m trying to help you fix the three things in a room that are quietly bothering you, and then get out of your way.
Thanks for reading. Now go move your couch around. See what happens.
— Hannah
